May 24, 2016
Snackable Stories: The Emergence of Experimental on Tumblr
Facebook Makes Retargeted Ads Available for Instagram One of the fastest growing and smartest ways to use Facebook ads is through retargeting – focusing on people who’ve already visited your website, thereby reaching users who’ve expressed a level of interest in what your company provides. Dynamic ads on Instagram let you promote the right products to the right person at the right time. When someone visits your website or mobile app, then later looks at Instagram, they’ll be served an ad featuring multiple, related products from ones they were browsing on your site or app. – Social Media Day
May 17, 2016
Snackable Stories: The Rise of Influencers and the Importance of “Handheld Names”
Instagram scheduling tool Later shared the iOS screenshots in a blog post, and offered details on the available information to profiles with access to these features. According to Later, Instagram business profiles now feature a chart icon in the upper-right-hand-corner, giving them access to analytics.
May 12, 2016
Gradually And Then Suddenly
Each month I write a feature for Media Post:CPG, an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. This article first appeared on Media Post: CPG in May 2016.
May 03, 2016
Snackable Stories: Meet The Person Behind Google Doodles
Facebook Changes News Feed To Favor Time Spent, Publisher Diversity
Once again, Facebook is changing how it organizes the News Feed.