April 18, 2012

STOUFFER’S® Launches New Website

Smith Brothers Agency Revamps Stouffers.com, Coupling Function with Engagement

PITTSBURGH (April 18, 2012) – Smith Brothers Agency (SBA), a full-service CPG-focused marketing communications agency, announced today the re-launch of the STOUFFER’S® website (http://www.stouffers.com). The revamp comes to meet the changing needs of the brand’s diverse consumer target – focusing on streamlining product information and creating an informational hub of useful dinnertime content. As the digital agency of record for STOUFFER’S, SBA updated content, design, usability and social connectedness to provide an improved online destination focused on all things related to dinner.

“It was time for an upgrade, ” said Kelly Malley, Director at STOUFFER’S. “SBA really understood our brand and our audience needs. They were able to tailor the new site to meet our core objective of creating a truly consumer-centric space. Not only is it an appetite-appealing site, but it’s functional. I couldn’t be more pleased with the redesign.”

In addition to the enhancements, SBA incorporated a social functionality to Stouffers.com to further drive participation with the brand. Consumers are able to rate each product, as well as share on Facebook, Twitter, and a variety of other popular social networking sites. Consumers can also post comments via Facebook’s social plugin, and see what other consumers are saying about the products.

“This is one of the best CPG sites I’ve seen,” said David Heidenreich, VP of Engagement at Smith Brothers. “We were able to beautifully showcase the broad range of STOUFFER’S product offerings, give consumers deep content as it relates to dinnertime, and provide valuable offers and helpful tips.”

In addition to the website launch, SBA is also working with STOUFFER’S to promote the introduction of its new STOUFFER’S® FARMERS’ HARVEST® steam meals-for-one. The new “Bet the Farm” promotion, which launched March 15, invites fans to enter a Facebook sweepstakes for the chance to win a farm resort vacation package and free product. Consumers can enter at http://www.facebook.com/stouffers.* STOUFFER’S is also “betting the farm” that consumers will love the product so much, that they’re offering a money-back guarantee. Information on the money-back guarantee can be found at http://www.stouffers.com/farmersharvest-guarantee.aspx.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fifteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ® NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ®, NESTLÉ® JUICY JUICE®, BUITONI®, DREYER’S/EDY’S®, NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, WONKA®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

About Smith Brothers Agency, LP

Smith Brothers is a CPG-focused marketing agency headquartered in Pittsburgh, PA, with offices in San Francisco, CA. Founded by Manhattan creative veterans Bronson and Lindsey Smith, its mission is to create ‘Ideas That Grow Brands’ for leading Consumer Packaged Goods brands, such as Skinny Cow®, Nestlé Drumstick®, 9Lives® and Red Bull®. To learn more about Smith Brothers Agency, visit www.smithbrosagency.com.

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Contact: Brandi Smith
412.359.7239
brandi.s@smithbrosagency.com