Nobody sweats a client’s business like Cliff. Come to think of it, nobody sweats like Cliff, period.
Cliff Rankin, Group Account Director, began his career within the restaurant industry as marketing manager and then director within Boston Market. He helped lead several significant promotional campaigns, new product launches and participated in the brand conversion from Boston Chicken to Boston Market. His restaurant marketing background also includes the national launch of Einstein Brother’s Bagels.
In 1998, he changed industries and became national director of marketing for Stadtlanders Pharmacy / CVS Procare. He successfully managed patient programs and marketing campaigns for disease states that included HIV/AIDS, organ transplants and fertility treatments.
Rankin joined Smith Brothers in 2003 and became an integral part of the account service team. His focus has been building client relationships and providing strategic direction for the brands he helps manage.
