David Heidenreich

David Heidenreich

Vice President of Engagement

David Heidenreich
David’s presence can be felt throughout the agency and on Google Earth you can see him from outer space.

David helps clients envision how digital media can improve their business and then devises a plan to achieve that vision.

It all started at First Consulting Group, where David led numerous complex projects, ranging from large–scale network upgrades to first–generation web sites in the health care vertical for clients such as NYU Medical Center. Since then he has amassed over a dozen years of experience in strategic planning, web development, online marketing, social media management, mobile marketing and a bunch of other cool digital stuff. Basically, his job is to help our clients stay ahead of trends and to capitalize on emerging technologies.

Before joining Smith Brothers, David spent seven years at Ripple Effects Interactive managing the company’s largest and most complex accounts, ultimately becoming the EVP of Strategy and Marketing. He also oversaw both the user experience and online marketing departments. He maintains a depth of knowledge with regard to usability heuristics and industry best practices across the interactive spectrum (quite a mouthful, huh?).

Throughout his career, David has worked with major brands such as American Eagle Outfitters, Coke, National City Bank, GlaxoSmithKline, Carnegie Mellon University, Cornell University and the Pennsylvania Tourism Office.

He holds a BA in Geographic Information Systems from the University of Pittsburgh and a Masters in the same ultra-techie sounding major from Ohio University.