George’s digital strategy expertise dynamically updates the status of all of our clients’ brands.
As part of the Smith Brothers Agency’s Touch-point Planning team, George oversees digital strategy formulation, aiding account teams in the identification and execution of the most efficient and powerful digital strategies and tactics to reach and engage consumers.
George’s experience in digital and social media marketing is substantial. For more than a decade, George has provided digital marketing counsel to consumer packaged goods companies, retailers, restaurant chains, healthcare concerns, technology enterprises, not-for-profit organizations, and issue/political campaigns.
Prior to SBA, George helped create and then lead a top digital agency’s social media marketing practice. He is engrossed in digital, social and emerging media and its impact on advertising and marketing.
Follow @georgepotts
