Three young children have given Greg unique insight into shopper behavior as he now spends a diaper-load of time in store.
Greg joined Smith Brothers in 2010 from MatchPoint Marketing, an agency specialized in shopper marketing within Acosta sales & marketing. At MatchPoint Greg served as Director of Shopper Marketing leading agency teams in developing shopper-focused, account specific strategies for clients including Clorox, Georgia-Pacific, Schwan’s and Kellogg’s.
Managing total shopper marketing budgets over $20MM, Greg led teams in activation within mass, national and regional grocery, club, drug and dollar channels and partnered with clients in the development of corporate shopper marketing capabilities and integration of shopper marketing process through marketing and sales divisions.
Prior to his time at MatchPoint Marketing, Greg provided account leadership for clients guiding the national distribution launch of Airborne Health Formula, and developing integrated marketing strategies and execution for Prestige Brands roster including Comet and Clear Eyes. Greg’s additional account management experience includes Dad’s Pet Care, Hoover, Carpet One and Bryant Heating & Cooling. At Smith Brothers, Greg leads the integration of shopper marketing into all client communications initiatives.
