The “Write Brother,” Lindsey has an annoying habit of scribbling headlines on perfectly good bar napkins.
Lindsey is an award-winning creative director and copywriter with a particular passion for consumer packaged goods marketing.
Lindsey took a circuitous route to the creative department, starting his career as an assistant media planner, then account executive, working on several P&G CPG accounts, including Folgers, Duncan Hines and Hires Root Beer. While he learned valuable lessons about strategy, writing the perfect brief and speaking the client’s language, business suits didn't suit him very well. His heart was in the creative department and his feet were out the door- taking his first copywriting job (and a 50% pay cut) at Campbell, Mithun, Esty working on Froz-Fruit Bars, The United Way and The Travelers Insurance.
Yearning for more opportunity to work on consumer brands and, honestly, for a little more change in his pocket, Lindsey took his next job at Avrett Free & Ginsberg. In his ten years there, he honed his craft, working for dozens of clients and taking the creative lead on over 100 pitches. Not only were his campaigns bold and spot on strategically, they garnered outstanding results for clients as diverse as Meow Mix Cat Food, Johnnie Walker Black Label, Crayola, Bacardi Rum, Outward Bound, Dewar's Scotch and the Financial Times of London.
Lindsey founded Smith Brothers Agency with (surprise!) his brothers, Miles and Bronson, in April of 2002. His mission? Do great work and have a great time doing it.
Lindsey holds a B.A. in English and French Literature from Georgetown University.Follow @firstsmithbro