Successful higher ed marketing requires deep digital expertise. We've built dozens of higher ed web sites. Produced hundreds of strategically-crafted videos. And mapped the entire prospective student journey from awareness through graduation. All of which make us a best-in-class partner in the higher ed space.
Smith Brothers sought to repair the 32 campus Art Institute brand within the broken for-profit sector. The Creative Warriors campaign turned on its head the notion that for-profit colleges (and specifically Ai) were academic walks-in-the-park. Instead, Creative Warriors directly challenged prospective students to determine if they were committed enough to withstand the rigor required to earn an Ai degree.
Grove City College felt its core outreach elements - web site, online content, annual report - came up short in communicating the brand's unique blend of independent academic excellence and legacy of faith. Smith Brothers helped shine a light on the college's distinctive stories to both broaden its appeal and the quality of its applicants.
Point Park University had long been considered as a pragmatic choice for commuters in downtown Pittsburgh looking to add skills. But a new administration had big plans for transforming the campus into an urban academic village and needed new marketing that would attract traditional, four year students to a residential campus experience. The Metamorphosis of Me campaign put the brand's focus on prospective four-year students, and invited them to imagine the university as the setting for their transformations from teen to adult.