We’re foodies at heart, as curious about the latest healthy eating and drinking trends as we are about emerging digital technologies. We know which obscure ingredient is “having its moment,” and we know how to move your consumer along the purchase funnel. What gets us most excited? Finding your brand truth and developing content that connects, inspires and motivates your consumer to buy. Well that, and chia coconut bites.
The inspiration for Sahale Snacks® came as the founders were summiting Mt. Rainier and found themselves reaching for the same woefully uninteresting trail mix. In that moment, they realized the world needed a snack mix as “off piste” as their adventures – a blend of extraordinary ingredients in totally unexpected combinations. Sahale was born. Our job? Develop a campaign as bold as the product, building demand among like-minded foodies and changing their snacking repetoire forever.
Santa Cruz Organic® needed a smartly-targeted and effective campaign to launch its new Agua Fresca and Carbonated Lemonades that also dovetailed with the bright, high-energy look and feel we’d developed for the overall brand. Our engaging social assets – eye-catching GIFs, canvas ads and short-form videos – broke through the feed and grabbed the attention of health-conscious moms, reminding them that with our refreshing products they could “Keep on Cruzin’”.
In an era when consumers are desperate for more transparency around their food, TruRoots® – provider of ancient grains, pastas and sprouted medleys (all certified USDA Organic, Non-GMO Project® Verified and gluten free) – was ready for its moment in the sun. First, we leveraged the brand’s distinctive packaging to create a premium look for their overall marketing. Then, we developed a content strategy that embraced the brand’s authentic story to make TruRoots more discoverable by the growing number of consumers looking to put better things into their bodies.
Bolthouse Farms® chose Smith Brothers to develop a regional marketing effort to increase sales of their kids line of fruit & veggie snacks. The challenge? How to get health-conscious moms to shop for new snacks in a different part of the grocery store. The approach? An experiential tour to drive trial and awareness, surrounded by paid social, influencer, PR and a tightly-integrated shopper activation. And finally, the results? A healthy 20% YOY lift.
If you are looking for big ideas with the potential to change the trajectory of your business, then you should seriously consider the Smith Brothers. These are not the guys to call if you are looking to slightly evolve your existing campaign. They are the guys to call if your sales are going the wrong way, or if you see a big opportunity and want to chase it. — Geoff TannerSVP, Growth & Innovation at The J.M. Smucker Company